The New Era of Forever: Why Lab-Grown Diamonds are Dominating the Luxury Market

Introduction: From Doubt to Dominance

Luxury jewellery industry was defined by tradition. Today, a Global Shift is underway. Lab-Grown Diamonds (LGDs) are no longer the future; they are the present, and they are outselling natural diamonds in major markets globally. This isn't a mere PHASE—it's a fundamental movement reshaping Luxury Forever.

At the forefront of this movement is Ashth Mine, Not Mined. a pioneer in designer Lab Diamond Jewellery, driving the transformation with over 20% year-on-year growth in the jewellery industry.

Why Ashth is Leading the Global Shift

Ashth is built on three core pillars that appeal to the modern, ethical, and discerning luxury consumer: Innovation, Ethics, and Unmatched Craftsmanship.

1. The Power of Proprietary Innovation: The Ashth Cut

Ashth elevates the brilliance of the lab-grown diamond with its exclusive, patented technology: The Ashth Cut (also referred to as the Ashth Octagon Shape).

Rooted in the ancient significance of the number eight, which in Hindu mythology symbolizes abundance, perfection, and the essence of divinity, our patented octagonal design is more than a shape—it is a promise.

• Brilliance Beyond Boundaries: This proprietary cut features 97 facets, delivering an incomparable Hearts & Arrows brilliance that is IGI Certified and Hallmarked.
• The Octagonal Shape: Ashth is India’s only designer LGD brand with this patented cut, ensuring that this superior level of sparkle is carried by no one else, embedding a symbol of lasting fortune and prosperity into every stone.

We are not following a trend; we are building an empire built on superior design and light performance.

2. A Luxury Product Without the Guilt

The rise of the Lab Created Diamond Jewellery is real because it addresses the modern consumer's demand for ethically sourced and sustainable luxury.

• Ethically Sourced: Ashth CVD Diamond Jewellery is ethically and sustainably sourced, offering a truly luxury product without the historical guilt often associated with mined stones.
• Affordable Pricing: We deliver Indistinguishable Brilliance at an accessible price point, allowing customers to own larger, more magnificent pieces for every occasion. Explore our competitive Diamond Ring Price range today.

3. Designs Made to Be Desired: The Ashth Collection

Our collection is crafted for the visionary. We have over 2000+ jewellery designs across 20+ categories for every occasion. Discover fine jewellery pieces across our core categories:

• Lab Grown Diamond Rings
• Earrings
• Necklaces & Pendants
• Bracelets & Bangles
• Initial & Charm Jewellery

The Opportunity: Join Hands with Ashth

Ashth is not just a brand; it’s a successful business concept, validated by industry recognition as the AWARDED BEST FRANCHISOR CONCEPT OF 2025 by Franchise India.

For visionary partners and retailers, Ashth offers an opportunity to Move First, Win First.

6 Cities Already. Yours Could Be Next.

From Mumbai and Goa to Kolkata, Raipur, Surat, and Guwahati, Ashth is rapidly establishing its presence. As the movement grows, the simple truth holds: "What's happening in New York today happens in Mumbai Tomorrow." Don't watch others grow. Lead it.

 The Time for Empire Building is NOW.

The era of Lab-Grown Diamonds is not waiting—it is accelerating, and Ashth is setting the pace, turning market uncertainty into unparalleled success. For Visionary Retailers, the message is clear: stop watching others grow; secure your territory, leverage our award-winning concept, and become the market leader in your city, while the Discerning Consumer can now step into true luxury, stopping the compromise on ethics or brilliance to command the unmatched sparkle of the patented Ashth Cut. Commit to Dominance. Commit to Ashth.